Early explorations were about conveying the duality of women’s journeys, the uncertainty, the depth, the wildness. What does femininity look like when it’s a powerful force of nature?
We shipped this visual of the double wave. The ocean keys into the depth and power of women, an inevitable potential rooted in physics. The black represents the unknown, the journey. Making the split hand torn tunes into a more organic and artistic feel (and left fun strips of paper all over the place).